About our Founders

Here you see Pure Gems Founder Christana held by her husband and co-founder Sander on their wedding day.

When they met it was love at first sight. He knew he would do anything to win her heart and marry her.

One night Christana had a dream in which she saw the Engagement Ring of her dreams. After she shared it with Sander, he started looking for it. He searched in four different countries in dozens of jewelry stores before he finally found the ring of her dreams; a special and beautiful Ruby Ring.

Their love story lead to a shared passion. Together they now lead Pure Gems to make Gemstone Jewelry available around the world.

About Pure Gems

About our Gemstone Jewelry



"The ring fits perfectly! I love the shape, color, design - simply everything about it. I already received many compliments."

Hanna, Israel


"The earrings I ordered are indeed beautiful. I received them very quick and they were wonderfully wrapped in a wooden box."

Geert, The Netherlands


"Excellent service, a beautiful ring and fast delivery to the the UK. I would highly recommend!"

Daniel, United Kingdom


"I thought I was only going to wear this piece for special occasions. Now I wear it every day! I love how it makes me feel precious."

Mahela, Germany
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